In 2011, Lenovo launched a new campaign positioning their computers as the ultimate tools “For Those Who Do.” And they wanted to prove that was more than just talk.
To us, that meant creating a way for like-minded people to work together to do like-minded things. Four months later, our team had designed and built The Do Network– as well all the launch video, print ads, and all digital marketing materials needed– and launched this project-making, team-building, Doers-doing program in India, Indonesia and Russia.
The Do Network gained traction fast, and quickly beat all expectations by racking up thousands of projects, hundreds of thousands of votes and hundreds of millions of impressions and engagements– topping their three-year targets in just 90 days.
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