First of all, this fantastic group of people makes some truly super premium, Belgian-style beers, right in the heart of the mountains in Cooperstown, New York. Now, if that doesn’t get your heart pumping right there…

So we knew we had to create more than just a site for Ommegang. With the “Everything for a Reason” positioning, we sought to tell the colorful story of each beer in their family, with details of how each pairs uniquely with food, friends, life and art.

This site and the series of posters were designed to let drinkers discover each beer in the family, one detail at a time. And we took care to think of each beer as having its own unique life force, here among us for a reason all its own.

CASE STUDY

WEBSITE

POSTERS