Microsoft tends to launch product grandly, but rarely maintain them with an ongoing message.

So this campaign was a rare chance to show WindowsXP mid-swing, and claim a very real creative and emotional space they'd never before explored.

I was fortunate to be part of a small team at Goodby, Silverstein & Partners that developed and launched "The Computer is Personal Again" campaign for HP. This spot marked the tidal shift, framing the importance of our computers in our lives differently than ever before.

So many sites out there offer Answers! and Solutions!  We felt that Shine– which was launching with a pedigree of fine writers and editors from the publishing world– would shine brighter by relishing in the conversation, not the conconclusion.

The HP Change campaign was always, at its heart, a great promise for the brand as a challenge to the spirit.  But even change itself can become routine. This series of posters was meant to challenge people, again, to change how they change.

To relaunch Brisk's iconic claymation franchise, we featured MMA champion Chuck Liddell and asked not what he would do in a commercial, but what he would do to a commercial. Thus, the untold story of the story that never was.

1 | THE WAY OF THE BRISK:  THE UNTOLD STORY

2 | THE WAY OF THE BRISK: DIRECTOR'S TALE

3 | THE WAY OF THE BRISK: PUPPETEER'S FATE